Agerus System

Agerus Purpose Dialogue

Digital support that makes purpose meaningful

Agerus Purpose Dialogue helps organisations put Verksamhetsskap® into practice by working through the What, Why and How of the purpose.

The product structures the team’s dialogue about purpose, supports each employee’s individual purpose and creates a clear line of sight from the organisation’s overall direction to every team’s and individual’s contribution.

Core questionsWhat, Why and How
LevelsOrganisation, team and individual
ApproachDigital support for dialogue
ValueClear purpose and ownership

What you receive

A digital tool for purpose at every level

Purpose Dialogue helps people understand, explore and translate the organisation’s direction into everyday work.

01

Digital workshop for teams

The tool guides the team through a structured dialogue about What, Why and How, creating a clearer shared understanding of the purpose.

02

Support for individual purpose

The employee receives support in defining their own purpose and clarifying expectations, responsibilities and contributions in relation to the team and the whole.

03

Alignment between manager and employee

The individual purpose can be reviewed and agreed with the manager as a basis for follow-up, development and dialogue about the conditions for success.

04

A clear line of sight across the organisation

Purpose at several organisational levels can be connected so that every unit, team and individual can see how their own contribution connects with the whole.

When is Purpose Dialogue suitable?

When direction needs to become clear and meaningful in everyday work

The product can be used by a single team or as coherent support across several levels of the organisation.

01

When strategy needs to become concrete work

Translate the overall direction into purpose that teams and individuals can understand and act on.

02

During change or reorganisation

Create shared understanding of new purpose, responsibilities, priorities and dependencies.

03

When responsibilities and interfaces are unclear

Help teams understand their shared purpose and how it connects with other parts of the organisation.

04

Before development and follow-up conversations

Give the manager and employee a clear shared understanding of purpose, expectations and contributions.

The method behind Purpose Dialogue

Purpose becomes clear when explored through dialogue

Organisations often have goals, strategies and descriptions of what needs to be done. At the same time, the purpose needs to be translated into the team’s priorities, responsibilities and ways of working to become useful in everyday work.

Purpose Dialogue guides teams through a structured dialogue about what they need to achieve, why it matters and how the work needs to be done. This creates a shared understanding of the purpose and clarifies responsibilities, priorities and dependencies.

At individual level, the employee receives support in defining their own What, Why and How and aligning their purpose with their manager. When the same logic is used across several levels, every contribution can be connected to the whole.

It is not enough for people to be told what the purpose is. It needs to be understood, translated and owned in local practice.

How the work can be structured

From overall direction to purpose people can own

The work can begin at the level where the need is greatest. A coherent approach creates a shared logic from the organisation to the team and the individual.

01

Establish the direction

Clarify the organisation’s or unit’s overall purpose and the direction that the next level should build on.

02

Work through it together

The team works digitally with its What, Why and How to create a shared understanding of the purpose.

03

Define the contribution

The employee defines their individual purpose and connects it with the purpose of the team and the organisation.

04

Align and follow up

The manager and employee create a shared understanding of expectations, responsibilities and the conditions required for success.

Product FAQ

Frequently asked questions about Purpose Dialogue

Open a question to read the answer.

How does Purpose Dialogue differ from conventional management by objectives?

Goals often describe what needs to be achieved. Purpose Dialogue helps the organisation understand the whole purpose: what needs to be done, why it matters and how the work needs to be carried out. This creates meaning, clarity and ownership around the goals.

What does the team work on in the digital workshop?

The team works with its shared purpose through What, Why and How. This can include responsibilities, goals, customer value, ways of working, priorities and what the team needs to focus on to succeed.

Is the tool only for teams?

Purpose Dialogue can be used by management teams, organisational units, teams and individuals. Its strength lies in connecting their purposes so that the whole becomes clearer.

How does the individual purpose work?

The employee receives support in defining their own purpose through What, Why and How. It can then be reviewed with the manager, adjusted when needed and agreed so that both parties share a clear understanding of expectations and responsibilities.

Does Purpose Dialogue replace development conversations?

Purpose Dialogue strengthens development conversations and other dialogues between managers and employees by providing a clearer basis for discussing performance, development and the conditions required for success.

Can Purpose Dialogue be used across the entire organisation?

Yes. Each organisational unit can work with its purpose and connect it to the purpose of the level above. This allows the organisation to create a clearer line of sight across several levels.

Does Agerus need to facilitate the work?

The tool provides digital support that enables teams and managers to work independently. Agerus can provide an introduction, advice, workshops or facilitation when the organisation wants more support during start-up or implementation.

When is Purpose Dialogue most useful?

Purpose Dialogue is suitable when the organisation wants clearer responsibilities, better priorities and a stronger connection between strategy and everyday work. It is particularly useful during change, reorganisation, a new operating year, management team development, development conversations or when several levels need to find a shared direction.